Find out if ChatGPT
recommends your brand.

Paste your website address. In about a minute you will see what AI can and cannot read on your site, whether it names you when customers ask about your category, and exactly what to fix first.

  • Free
  • No account
  • No card
  • About a minute

Or look at one of these: · ·

The engines we ask

  • ChatGPT
  • Perplexity
  • Claude
  • Gemini
  • Google AI Mode
  • You.com
  • Bing

What we look for

Five questions, asked of your website

The bars are the real average across the 20 brands we checked this month. Almost everyone fails the same two.

0150

Is your answer easy to find?

Whether the point of a page survives when all the design is stripped away.

CONTENT STRUCTURE

0234

Have you labelled what you sell?

Hidden code that tells a model what a page is before it reads a word.

SCHEMA MARKUP

0315

Do you answer real questions?

The format models reach for most. Nearly everyone scores zero here.

FAQ STRUCTURE

0456

Do your pages introduce themselves?

Titles and descriptions. The one thing most brands already get right.

META OPTIMISATION

0559

Is there enough to quote?

How much real material we could reach, and how well it links together.

TOPIC AUTHORITY

A real report

This is what comes back

topicals.com · 22 Aug 2026

topicals.com

14 pages

1.8/10
NEEDS URGENT WORK

AI can open this site, but it cannot pull much of anything useful out of it.

Pages we could open4 of 15
Rank of 20 brands20th
Things to fix11

Is your answer easy to find?

11 of 14 headings are out of order

34

Have you labelled what you sell?

Nothing labelled on any page

0

Do you answer real questions?

No questions answered anywhere

0

Do your pages introduce themselves?

Three of four pages are unclear

42

Is there enough on your site to quote?

Only four pages could be opened

18
Two answers came back as a flat no. Both are quick to fix.11 fixes →
We asked ChatGPTThey were not named
best hyperpigmentation treatment for deeper skin tonesWidely recommended options include Naturium's tranexamic topical, Good Molecules' discoloration serum, and The Ordinary's azelaic suspension.
naturium.comgoodmolecules.comtheordinary.comskinmedica.com
Four rivals named. Every one of them answers customer questions on their site. This brand does not.

The CLIC Index · AUGUST 2026

Twenty brands we checked, all of it public

No email, no sign-up. We publish the whole ranking every month, including the brands that score badly.

NoBrandHow well AI reads itCategoryScore
01OneSkinBEAUTY5.7
02Rothy'sAPPAREL5.3
03Summer FridaysBEAUTY5.2
04MercuryB2B SOFTWARE5.1
05RampB2B SOFTWARE5.0
06AttioB2B SOFTWARE5.0
07SeedHEALTH4.9
20TopicalsBEAUTY1.8
Showing 8 of 20 · average 4.27 · nothing cleared 6.0See all twenty →

Questions

Before you check

Is it really free?

Yes. The score, all five answers, the crawl report and the AI replies cost nothing and need no account. We ask for an email once, if you want the list of fixes with the code to paste.

What if my score is bad?

It probably will be, and that is normal. Across 20 well-funded brands this month the average was 4.27 out of 10 and not one cleared 6.0. 8 of the 20 scored a flat zero on at least one of the five checks.

Do I need to be technical to fix anything?

No. The two biggest fixes are a block of code you paste into your site once, and a page of questions and answers written in normal English. Most people hand both to whoever built their site.

How is this different from normal SEO?

SEO gets you into a list of links. This is about whether an AI can read your site well enough to mention you inside an answer. Plenty of sites that do fine on Google score under 3 here.

Can I check a competitor?

Yes, and most people do that first. Paste any public website. Nothing tells them you looked.

It takes about a minute
and costs nothing.

A score, five plain answers, the real AI reply about your category, and what to fix first.